DUTIES AND RESPONSIBILITIES

A. Digital Marketing Strategy, Planning and Budgeting

1. Identify trends and insights and use them to inform digital marketing strategy and plans

2. Allocate marketing investments 

3. Planning, development and execution of digital marketing campaigns, including online advertising, website strategy and design, social media, mobile, messaging and deliverables. 

4. Interfacing with sales, delivery and design teams

B. Content Creation, Distribution and Engagement

1. Manage an organization's website and maintain it, keeping best practices in mind 

2. Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.

3. Leading ongoing management of digital touch points, including caasitchacademy.co (home page and top level sections), social networking landing pages, and mobile.

4. Optimize content for the website and social media platforms 

5. Work with various content formats such as blogs, videos, audio podcasts, etc.

6. Developing and coordinating multimedia packages.

C. Analytics

1. Track the website traffic flow as well as engagement on the various digital channels

2. Owning and maintaining site analytics, metrics, and campaign reporting. 

3. Implement and analyze performance metrics 

4. Measure and assess goals vis-à-vis ROI

D. Other duties and responsibilities

1. Recommends changes in services, approach and competition development.

2. Driving sales whenever the opportunity arises

3. Representing Caasitech Academy at events and functions

4. Writing and presenting Activity Reports - weekly, monthly, quarterly and annually.