Manager, Brand Marketing

Akwajobs   (Remote)

Posted : 2 August, 2021

Category : Marketing and Sales   Location : Remote

Job type : Full Time

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Full Job Description

About Calm

We have a simple mission at Calm: To make the world a happier and healthier place.

The heart of Calm is digital but the brand is expanding offline into a variety of products and services that bring more peace, clarity and perspective into people’s busy lives. We are building Calm into the Nike of the Mind. We believe Calm can become one of the most valuable and meaningful brands in the world.

Over 100 Million people have downloaded the app and we are growing by 100,000 new downloads a day. The company is profitable and headquartered in San Francisco, CA.

Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox).

Mission:

The marketing team at Calm is passionate about our members and advancing the conversation around Mental Health and Mindfulness. We are ravenously curious about our consumers, their challenges and how Calm can be a true tool for change. We are highly cross-functional and collaborative and thrive on creating work that sparks a dialog and makes meaningful connections to the brand.

We work across Brand, Content, Talent, Partnerships and Social and we collaborate with every part of the Calm organization.

About the Role:

The elevator pitch. Come create moments for Calm as a brand that’s more than just a meditation app. This role will be managing awareness-driving brand campaigns including developing creative strategy, positioning, and key creative materials while also spearheading campaign management and execution across all platforms.

This creative marketer will work with in-house teams, source vendors, freelancers and agency partners to bring the campaigns to life. The right candidate is highly-experienced in working with brand stakeholders, agencies, in-house teams and has a natural ability to collaborate with them to land on marketing ideas that drive conversation and awareness for our brand and thereby achieve growth. They have a knack for disruptive and innovative tactics and understand how to connect to an audience in unexpected ways. In their career so far, they have created brand-defining moments, driven conversation and earned media.

Outcomes:

 

Oversee and execute best-in-class campaigns and programs from inception through delivery to achieve business objectives.

Utilize and interpret research and audience insights to develop the creative strategy and campaign

Collaborate with the rest of marketing team to share learnings, offer creative feedback, and lean into the team’s goals.

Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations

Partner closely with social, editorial, partnerships, PR and content teams on the development and execution of 360 campaigns.

Primary stakeholder for marketing relationships with brand, creative and media agencies.

Key thought-leader in creating new approaches to brand marketing campaigns.

Deliver big creative ideas that break-through in a cluttered, competitive consumer landscape. Take bold swings with creative ideas grounded in strategy and insights.

Competencies:

 

5+ years creative marketing and/or creative director experience with depth of talent and vendor management experience.

Creative campaign excellence with specific campaign examples of highly creative & experimental campaigns.

Strong communication, presentation skills and positive team collaboration is a must

Understanding of organic & paid social, media and overall strategic 360 planning

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. Calm is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

 

Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.

Calm is deeply committed to diversity, equity and inclusion, both in our hiring practices and in our experiences as a Calm employee. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Calm is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Calm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Calm’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process

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