Media planner

Zoe Communications   (Buea)

Posted : 8 September, 2020

Category : Media   Location : Buea

Job type : Full Time

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JOB ANNOUNCEMENT: MEDIA PLANNER

JOB DESCRIPTION

Zoe Communications is looking for a Media Planning and Placement Officer who can use creative thinking and research to develop appropriate strategies and campaigns to reach target audiences of our clients as effectively as possible. Such a person will also be expected to apply knowledge of marketing, communication, and advertising platforms to identify the most appropriate mediums for building awareness of a client's brand.

You will be working with:

· Every department at Zoe Communications

· press

· television

· radio

· new media, especially the internet via social media, websites and mobile apps etc

· Other more unusual outdoor platforms, including promotion on buses and taxis etc

Responsibilities

· work with the client and the account team to understand the client's business objectives and advertising strategy

· liaise with the Creative Agency Team, clients and consumers to develop media strategies and campaigns

· work on several projects at the same time, often for several different clients

· make decisions on the best form of media for specific clients and campaigns

· undertake research and analyze data using specialist industry resources

· identify target audiences and analyze their characteristics, behaviour and media habits

· present proposals, including cost schedules, to clients

· recommend the most appropriate types of media to use, as well as the most effective time spans and locations

· work with colleagues, other departments and media buyers either in-house or in a specialist agency

· make and maintain good contacts with media owners, such as newspapers, magazines, radio, television and websites

· train junior colleagues as well as volunteers and internship students under your service

· manage client relationships to build respect and gain their trust in your judgment

· proofread advertisement content before release

· maintain detailed records

· Evaluate the effectiveness of campaigns to inform future ones.

 

Salary

The start-off salary is 75.000 FRS (seventy-five thousand FRS) beginning from the month of September 2020. Because the company is still working on being financially stable, for the first three months, you are likely to get just half of this. But as the finances stabilize, the arrears will be sorted out in a sustainable way to keep the company running.

Working hours

You are expected to work 40 hours a week (8 hours a day for 5 days).  This, however, isn't a typical 9 am to 5 pm job because you'll be required to have a flexible approach to your working hours. The role demands regular extra hours, for example, to make new business pitches, often during weekends or after closing hours. You'll also be working extra hours to meet client-led deadlines.

What to expect

· Media planning is a high-pressure, fast-moving, and hard-working professionals.

· You'll be office-based but will travel within a working day. Occasional travel and overnight stays will be necessary.

· The job involves a high level of contact with clients and media owners so it includes a degree of patience and socializing.

 

Qualifications

· Degree in communication and related fields.

Skills

You'll need to show:

· commercial flair

·Good interpersonal, negotiation, and communication skills, for liaising with colleagues, clients, and media owners

· Good grasp of literacy, for writing reports and presentations

· proficiency with numbers, for data analysis and negotiations

· Strong analytical and organizational skills

· the ability to work with IT resources such as databases and spreadsheets, for the collection and management of information

· Capacity to work effectively under pressure.

Work experience

Internships in media, marketing, or advertising companies give applications an edge.

A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital.

 

 To apply

            Please apply via: https://forms.gle/GCzk6uXRQRNhJCN99

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